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	<title>Comments on: Mapping Physical Spaces for Ad Targeting: A Conversation with xAd</title>
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	<link>http://staging.blog.biakelsey.com/index.php/2015/04/15/mapping-physical-spaces-for-ad-targeting-a-conversation-with-xad/</link>
	<description>LOCAL MEDIA WATCH. The Nexus of All Things Local</description>
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		<title>By: locatoR EXpert7</title>
		<link>http://staging.blog.biakelsey.com/index.php/2015/04/15/mapping-physical-spaces-for-ad-targeting-a-conversation-with-xad/comment-page-1/#comment-2915284</link>
		<dc:creator><![CDATA[locatoR EXpert7]]></dc:creator>
		<pubDate>Thu, 16 Apr 2015 17:04:44 +0000</pubDate>
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		<description><![CDATA[Location technology is difficult to do &quot;correctly&quot; and this guy makes two major broad generalizations/misrepresentations. 

First, when asked what they do differently for accuracy of location, he responds with &quot;derive lat/long from actual lat/long&quot;. What does that mean? He thinks making fake coordinates from real ones are more accurate?

Second, he says it is fair to assume more people opt-in with their network versus any other major network - why would that be the case? There would be no way to measure that through SDKs of their own network let alone know that of competitive networks.

We should be asking more challenging questions and holding tech companies responsible for answering them truthfully.]]></description>
		<content:encoded><![CDATA[<p>Location technology is difficult to do &#8220;correctly&#8221; and this guy makes two major broad generalizations/misrepresentations. </p>
<p>First, when asked what they do differently for accuracy of location, he responds with &#8220;derive lat/long from actual lat/long&#8221;. What does that mean? He thinks making fake coordinates from real ones are more accurate?</p>
<p>Second, he says it is fair to assume more people opt-in with their network versus any other major network &#8211; why would that be the case? There would be no way to measure that through SDKs of their own network let alone know that of competitive networks.</p>
<p>We should be asking more challenging questions and holding tech companies responsible for answering them truthfully.</p>
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