Video Preview: BIA/Kelsey’s National Conference, the Mobile Angle

We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging.

One theme is the importance of national brand advertisers in the local media picture. The connotation with “local” is always SMB; but national advertisers are driving lots of the ad spending. In fact, national companies make up 36 percent of the $140 billion spent on location targeted advertising in the U.S.

And thought they’re national in scope, many large brands — especially multi-location and franchised businesses — compete for consumers and mindshare at the local level, where conversions actually happen.  This has driven their early adoption of emerging areas like location based mobile advertising.

We discuss a few of these themes in the video below, and preview the location based mobile ad session. We hope this piques your interest and we’ll have more previews to come. Email me for a discount code if that helps your ability to join us in Dallas (mbolandATbiakelsey.com). Hope to see you there.