Analyst Roundtable: On Demand Local Services; Closed Loop Marketing; and Local Ad Sales

On Demand Local Services — a.k.a the uberfication of everything — continue to expand into new local service verticals. We’re seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a report I’m writing, and a discussion point in this week’s analyst roundtable.

In addition to ODLS, there’s a report in the works on closed loop marketing by Abid Chaudhry. He discusses in the roundtable how mobile engagement creates a more cross-screen world, making offline attribution increasingly important. We hit on this theme in our last roundtable.

And Charles Laughlin discusses his report in progress on the state of the art of local ad sales. This is a fast moving topic, and a contentious one. Charles examines all schools of thought in the report, co-written by Stacey Sedbrook, including the division of traditional and digital sales forces. Another key topic.

All of these will be published in the coming weeks among other white papers, such as Peter Krasilovsky’s report on card-linked loyalty offers. Though he wasn’t able to join the roundtable, his paper joins the mix with a unique angle that aggregates data and input from the biggest players in the card-linked offers field.

The roundtable video is below and stay tuned for more video (and white papers).