Yelp has just announced it's adding video to its mobile app. In line with our prediction last year, this will involve short Vine-like videos for users to see and share local venue "ambiance" in richer ways than the previously-offered photos.…
Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old -- have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two…
Event listing sites were once seen as a leading hub for local media, and a great generator of user generated content and social media. It isn’t clear that they’ve fully caught on in these ways, but they remain strong promotional…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
Phone-based digital payments haven’t really taken off – in part, because they aren't much easier to use than credit/debt cards. You've still got to take them out of your pocket. The notable exception is the phenomenon of My Starbucks Rewards…
Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its…
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters -- which is not surprising, given its…
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters -- which is not surprising, given its…
In all the excitement around mobile and location targeted ads, there's rarely public discussion to actually define ad strategies and formulate tactics. The blogosphere and generalist tech media instead speak in tired jargon about how mobile is changing the world.…
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…
The rhetoric in local media continues to evolve rapidly, particularly as mobile and big data collide. Part of that is to take the analytics we've come to know on the desktop and bring them to the offline world (where most…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…
About a month ago we released a large white paper on call monetization. This is a huge area of local media that's been accelerated by the growth of smartphones. That's where high-intent local search meets the telephone. Earlier this week…
During the first half of Local Media Association's Native Advertising Summit the obvious and frequently asked question of how exactly to define native advertising was the first topic to be addressed. Native advertising sets itself apart from other types of…
When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy. You can’t help but notice the great perks, such as free dry cleaning and…
YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…
