Burger King, Starbucks and Paypal all announcing different mobile payment upgrades or features that let you order in advance and skip the line, key advancements in mobile payments that we predicted in our mobile payments insight paper. And Google has…
National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. "Name, address, phone information only represents 15 percent of searches.…
National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. "Name, address, phone information only represents 15 percent of searches.…
Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands,…
Coming on the heels of its big content deal with Yahoo, Yelp has inked a strategic agreement with directories giant YP to use the vast YP sales force to sell its inventory. The deal expands Yelp's sales reach while at…
On Tuesday, March 25, BIA/Kelsey and Surefire Social are teaming up to host a live webcast on the booming opportunity, but inherent challenges, in national-local digital marketing for brands and multi-location enterprises. BIA/Kelsey forecasts locally-targeted advertising and promotions spend by…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going to be a lot of calls to manage, track, route,…
Google is testing a new advertising feature that bridges the gap between people who have visited brands' websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is…
Dex Media plans to spend 2014 moving past the integration phase that occupied much of last year, and into an execution phase focused on dialing in the right digital product set for small-business advertisers. The result should be an improving…
Chris Jennewein The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can't work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale…
Chris Jennewein The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can't work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale…
This morning Yodle announced two new features that will be added to the services it provides its clients as part of their online marketing solutions package: online reviews management and photo syndication. "Our goal is for Yodle to be the…
The cliche that men hate to shop and women love it is pretty deeply ingrained in our collective psyche. But the truth is, everyone shops. The real differences between men and women involve not whether they like to shop, but…
Content marketing is fast becoming core to many SMB marketing strategies, to the point that it threatens to crowd out more traditional media spending. And call monetization is getting more attention as growing smartphone use spurs a rapid rise…
More evidence emerged today that calls are the preferred local performance measurement currency. The call analytics firm Telmetrics released data showing a 160% increase in the number of online local search call programs it monitored in 2013. So what does…
SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of…
