There's been lots of action on the Facebook front over the past few weeks. Most recent of course is the company's quarterly earnings. The big story there is the continued march of mobile, now up to 59 percent of its…
Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience. According to today's announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific…
Every day Manhattan's roughly 1.6 million population expands by another 4 million, as workers and tourists flood onto the island to trade bonds, shop or take in a show. Golocal Awards finalist xAd helped the Broadway musical Mamma Mia…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
Matt Booth hasn't let any grass under his feet since taking the helm at Solfo/Yellowbot last year. The company has closed a $6.35 million Series A funding round, build up its team to include more focus on marketing and business…
Matt Booth hasn't let any grass under his feet since taking the helm at Solfo/Yellowbot last year. The company has closed a $6.35 million Series A funding round, build up its team to include more focus on marketing and business…
Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association…
Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association…
The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…
The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…
image: Crowdsourcing.org eBay generally focuses on helping things get sold. But it has never had a "wanted" section. Now it has tipped its toes into "wanted" via a new partnership between eBay Classifieds and Rewarder. Rewarder, a San Francisco-based expert…
Last week, Northern Virginia-based Urgent.ly closed its seed round to accelerate the model it's building to improve roadside assistance for both customers and service providers. The company offers an HTML5 mobile app to connect both sides of the marketplace…
Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
The Finalists for BIA/Kelsey's GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes…
Baby boomers -- those aged 55 plus -- are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by…
In prepping for our Leading in Local conference in Atlanta in three weeks, I'm revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority…
Many in the advertising world can relate to the infamous quote by John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Advertisers are trying to combat this issue every day…
