xAd today launched a new product called Footprints to better measure and visualize traffic (of the analog variety). This will be a tool for marketers to better research foot traffic patterns and make informed decisions about localized ad targeting strategies.…
As the effect of political advertising starts to take hold in several hot primary states, we are reminded of the roller coaster impact politics has on local television station revenues. To normalize this up and down challenge of the local…
We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey's recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats. The overall social advertising market will surge from $8.4 billion this…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
The times are a changin' when it comes to SMB customer acquisition. Non-traditional options -- including the use of social media, mobile targeting and promotional calls to action -- provide opportunities for SMBs looking to take advantage of shifts in…
No one media organization has completely solved the challenge of traditional to digital sales transformation -- but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local…
Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.
It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical takeaways.
For more, you can see our aggregated blog coverage, and we’re working on a recap post to distill these main themes (Marchex’s Leslie Ihnot did similar). Until then, just for fun, here’s a representative sample of tweets from the show that capture various moments (after the page jump).
@Foursquare users are 352% more likely to use their smartphone to find a location than the average consumer. #LEADINGINLOCAL
— BIA/Kelsey (@BIAKelsey) May 7, 2014
When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey's most recent wave of our Local Commerce Monitor. Franchises were much more oriented toward digital and online media. According to the…
The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…
The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…
The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…
The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…
Following yesterday's talk from Living Social's Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.'s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising. Hecht is an ad…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…
"Deals are very, very powerful for many brands," but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail…