Comments on: At ILM 2014: Google Mega Panel Wants More Partners, Video and 'Mobile-Only' http://staging.blog.biakelsey.com/index.php/2014/12/04/at-ilm-2014-google-mega-panel-wants-more-partners-video-and-mobile-only-2/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Brian Russell http://staging.blog.biakelsey.com/index.php/2014/12/04/at-ilm-2014-google-mega-panel-wants-more-partners-video-and-mobile-only-2/comment-page-1/#comment-2918728 Sun, 14 Dec 2014 17:59:00 +0000 http://blog.biakelsey.com/?p=32605#comment-2918728 I agree with Christine, the key YouTube advertising adoption will be scalable video creative and campaign management. Media companies don’t deal in “dozens” they deal in “thousands” or “tens of thousands” when it comes to delivering their digital offering to SMBs. Targeted video advertising campaigns are poised to be an extremely powerful addition to their existing offering. Access to a platform that delivers scalable video creation as well as campaign creation, optimization and management will drive YouTube TrueView to the forefront of the value proposition in 2015 and beyond.

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