Advertising expert Gregg Stewart is the CEO of Third Act Marketing and co-chair of BIA/Kelsey's National event March 25-27 in Dallas. He has specialized in localizing national brands since 1985 and has previously served in leadership capacities at Wahlstrom, TMP…
Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…
Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on…
Apple Pay won't have the near term transformative effect on proximity payments that everyone seems to think. It will get there eventually, as "chicken & egg" hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that's young…
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company's unlikely navigation of the dot com boom,…
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company's unlikely navigation of the dot com boom,…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
Marketers have lots of disparate information about the consumers they are targeting, but if they don't put it together in a consumer friendly way, it quickly becomes an off-putting "Creepy Valley of Local Marketing" that is counter productive, said Salesforce…
Marketers have lots of disparate information about the consumers they are targeting, but if they don't put it together in a consumer friendly way, it quickly becomes an off-putting "Creepy Valley of Local Marketing" that is counter productive, said Salesforce…
How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential --…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Pinterest has "hundreds of thousands of small business, with thousands signing up every day," according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making…
BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There's one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe. To…
Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even't robust Twitter feed. The sharing economy (and its cousin the "1099 economy"), the growth of…
