http://youtu.be/6V01fu1FdCo BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That's especially true in high value verticals like…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
U.S. mobile ad revenues will grow from $13.25B this year to $41.63B by 2019. That's according to BIA/Kelsey's Local Media Forecast. The overall forecast is broken down into media such as Online, television, and YP. Today I'm highlighting the mobile…
First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing. The suite as currently configured includes the…
In the age of mobile & social, its more important than ever for SMBs to get their arms around all of the chatter happening about their business. We discussed the state of affairs in local reputation and "presence management" this…
10/23/14: Post updated to include a link to download Stacey Sedbrook's presentation this week to the Inland Press Association. "Change is hard. It takes a lot of effort. Sustaining change is even harder." BIA/Kelsey's Stacey Sedbrook offered a sales transformation…
Call analytics continues to advance in lots of ways as the phone call becomes the "new click." The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company…
If you've used Apple Maps lately, you may have noticed improvements. These are mostly subtle changes, an Apple spokesperson told me today. That's because it's all about the data, which of course happens in the background. As we said at the…
Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…
Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…
The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…
The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Dex Media announced today that former Yellowbook CEO Joe Walsh will take over as its President and CEO, replacing Peter McDonald. It has been widely rumored for some time that Walsh was in line for a key role at Dex…
