Comments on: What Will Apple Unveil on 9/9? http://staging.blog.biakelsey.com/index.php/2014/08/29/what-will-apple-unveil-on-99/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike Boland http://staging.blog.biakelsey.com/index.php/2014/08/29/what-will-apple-unveil-on-99/comment-page-1/#comment-2740401 Tue, 02 Sep 2014 17:24:08 +0000 http://blog.biakelsey.com/?p=31714#comment-2740401 Thanks Peter. Good comments. As we discussed in Friday’s roundtable, upping the screen size will be impactful. I agree with your comment about tablets and I think the distinction between smartphone and tablet will be less about screen size and more about use case (out and about versus in-home). So devices with Wi-fi only and couch use will have different implications for local search than the devices used while out shopping. Either way, bigger screen iPhones will also be impactful for continued multimedia sharing (Instagram, vine, etc.) and the growth that area continues to see around SMB marketing. I totally agree re: iWatch

]]> By: Peter Krasilovsky http://staging.blog.biakelsey.com/index.php/2014/08/29/what-will-apple-unveil-on-99/comment-page-1/#comment-2740397 Tue, 02 Sep 2014 17:11:49 +0000 http://blog.biakelsey.com/?p=31714#comment-2740397 It is interesting to think how Apple’s rollouts will impact us at the local level. I would suggest a few things.

1. Intro of big iPhone 6. This will continue to impact the local media “form factor.” What we’ve seen is that Tablets are well used but really haven’t impacted the landscape much for local media. Remember: Some vendors bet the bank that it would lead to higher paid subscriptions and new types of advertising.
2. Intro of IWatch (and NFC.) It will take a while for iWatch and other wearables to really catch on beyond the early adopters, who do not really impact local outside of San Francisco. And it looks like the iWatch may not even be introduced until 1Q 2015. But their immediate importance is in Apple’s validation of both wearables and NFC. This will be a huge factor in acceptance for local store payments, public transport and other services (and impulse cash less buying.) See how LevelUp is excited about prospect http://localonliner.com/2014/07/22/levelup-banks-on-smart-watch-adoption-for-payments/

]]>