BIA/Kelsey Video: Location Based Mobile Marketing 101
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what’s driving the $4.5 billion spent annually on location targeted mobile ads?
Other Topics Covered:
— What usage patterns are having the most impact on location based advertising?
— What do we mean exactly when we say “location based mobile advertising” (examples)?
— What campaign tactics are producing the greatest results so far?
— mCommerce vs. offline shopping (spoiler: offline is where it’s at)
Check out the presentation below — a carbon copy of one I gave last week at LeadsCon. It contains streaming video of slides and voiceover. Consider it a “conversation starter” for deeper dives, and the topics at our upcoming SMB Digital Marketing conference.
