Apple rumor season is in full swing. The tech and media worlds are abuzz over what it will announce at its fall press conference, just slated for September 9th. All signs point to an iPhone 6, given its existing product…
The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever. We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New…
Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed…
"Uber-ification" has been extended to many local segments, including hotels, restaurant reservations and promotions. How about roadside assistance? Asserting that AAA and other roadside assistance services have outdated economic models and technology, local media and commerce vet Chris Spanos (AOL,…
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
This week in Boston's seaport district the inaugural "Martech" event (aka "the marketing technology conference") is taking place bringing together a range of brands, ad tech, martech, analysts, authors and developers into sort of an avant garde cultural exchange. Technology,…
As part of our ongoing coverage of call monetization, we're holding a webcast next tuesday to further unpack some of our findings. We'll also hear from bandwidth, a company positioned at the center of…
Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for…
Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…
To bundle or not to bundle; that is the question we ask to kick off this week's analyst roundtable. Charles Laughlin, Abid Chaudhry and I discussed that and a few other topics from our respective coverage areas. The video is embedded…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: "Facebook Ads Become Costlier Choice for Small Businesses." This is a hot topic indeed, given the explosive growth of social media…
In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox?s AutoTrader…
In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox’s AutoTrader…
Autos has traditionally been a leading category in mobile -- for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to mobile in real life and in its iconic…
The latest edition of BIA/Kelsey's podcast series is brought to you by the letter Y. Yelp and YP both made notable moves this week, including earnings, product announcements and even some personnel news we uncovered. The streaming audio is embedded…
