Leading in Local Video: Is Instagram the Next Big Local Marketing Play?

As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and “presence” tool for SMBs. We discussed with MomentFeed and Ghengis Grill in this week’s conference video (embed below).

Instagram’s use by SMBs is something we’ve covered since our September conference with Perry Evans at Closely. It’s in fact the social sharing product that is showing the most user activity on Closely’s Perch platform. This plays out as users capture and share local moments via filter-laden photos.

This has become particularly fitting to the hipster-ific foodie set, which means an opportunity for restaurants. The question is how can restaurant owners (or other verticals) capture the Instagram action happening around their businesses. The answer is the Perch’s and MomentFeed’s of the world.