May 2014 - Page 2 of 3 - BIA/Kelsey - Local Media Watch

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After Leading in Local: The National Impact: The Tweetrospective

May 13, 2014
Mike Boland
Conferences, Leading in Local: The National Impact, Mobile

Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.

It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical takeaways.

For more, you can see our aggregated blog coverage, and we’re working on a recap post to distill these main themes (Marchex’s Leslie Ihnot did similar). Until then, just for fun, here’s a representative sample of tweets from the show that capture various moments (after the page jump).

@Foursquare users are 352% more likely to use their smartphone to find a location than the average consumer. #LEADINGINLOCAL

— BIA/Kelsey (@BIAKelsey) May 7, 2014

Franchises Prove to be More Sophisticated Than the Average SMB

May 13, 2014
Steve Marshall
Leading in Local: The National Impact, Online/Interactive, SMBs

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey's most recent wave of our Local Commerce Monitor. Franchises were much more oriented toward digital and online media. According to the…

At Leading in Local: The National Impact: U-Haul & Yelp

The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…

At Leading in Local: The National Impact: U-Haul & Yelp

The idea that everything is local came through in this morning's session, "Buy Side, Sell Side: Top Insights from Yelp and U-Haul" featuring two speakers sharing insights from opposite ends of the media purchase. Elnora Cunningham, Director, Local Search, U-Haul…

At Leading in Local: The National Impact: YP's David Lebow: No More 'National Local Wall'

May 9, 2014
Peter Krasilovsky
Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…

At Leading in Local: The National Impact: YP’s David Lebow: No More ‘National Local Wall’

May 9, 2014
Peter Krasilovsky
Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…

At Leading in Local: The National Impact: Talking About the Weather with Curt Hecht

May 8, 2014
Charles Laughlin
Conferences, Leading in Local: The National Impact, Online/Interactive

Following yesterday's talk from Living Social's Mitch Spolan, this morning at Leading in Local: The National Impact, The Weather Co.'s Curt Hecht offered another primer on applying creativity to national to local marketing and advertising. Hecht is an ad…

UBL's New Partnership with MomentFeed Offers Combined Local Solutions for SMBs

May 8, 2014
Meshach Cisero
Leading in Local: The National Impact, Local Marketing, Mobile, Online/Interactive, SMBs, Social, Web 2.0

UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…

UBL’s New Partnership with MomentFeed Offers Combined Local Solutions for SMBs

May 8, 2014
Meshach Cisero
Leading in Local: The National Impact, Local Marketing, Mobile, Online/Interactive, SMBs, Social, Web 2.0

UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…

At Leading in Local: The National Impact: Day 1 Highlights

May 8, 2014
Charles Laughlin
Conferences, Leading in Local: The National Impact, Online/Interactive

The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…

At Leading in Local: The National Impact: Living Social Looks Beyond Deals in Its Brand Partnerships

May 7, 2014
Peter Krasilovsky
Conferences, Coupons/Deals, Leading in Local: The National Impact

"Deals are very, very powerful for many brands," but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail…

At Leading in Local: The National Impact: Foursquare Makes a Strong Case for App Unbundling

May 7, 2014
Mike Boland
Conferences, Leading in Local: The National Impact, Mobile

During his kickoff keynote today at Leading in Local: The National Impact, Foursquare VP of Sales Rob Wilk asserted that his company sits at the intersection of interest and discovery. This has remained unchanged since its 2008 launch at SXSW…

Analytics Take Center Stage: Where2GetIt Acquires Brandify

May 7, 2014
Peter Krasilovsky
Listings Providers, Local, Mergers & Acquisitions, Online/Interactive

Analytics are moving center stage for many "platform" companies previously anchored in features such as maps, search, deals, store location, directions, listing updates and enhancements. The trend -- a real one -- was reinforced today by Where2GetIt's announcement that it…

National Advertisers Spending in Local Markets

May 6, 2014
Mark Fratrik
Ad Sales, Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…

Women Leading in Local Speaker Jayla Siciliano to be on ABC's Shark Tank

May 6, 2014
Rebecca Weingartner
Conferences, Leading in Local: The National Impact, Online/Interactive

For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…

Women Leading in Local Speaker Jayla Siciliano to be on ABC’s Shark Tank

May 6, 2014
Rebecca Weingartner
Conferences, Leading in Local: The National Impact, Online/Interactive

For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…

Looking Ahead to Atlanta: Eyeview Goes Granular with Video

May 5, 2014
Charles Laughlin
Conferences, Leading in Local: The National Impact, Online/Interactive, Video

Eyeview and G/O Digital have brought a personalized and hyperlocal flavor to the Go Local Awards with their program to help appliance retailer Conn's use video to distribute its local circular content. The awards, co-presented by BIA/Kelsey and Balihoo, showcase…

Looking Ahead to Atlanta: Eventful Helps "Sleepy Hollow" Go Viral

May 2, 2014
Charles Laughlin
Conferences, Leading in Local: The National Impact, Online/Interactive, Social

Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…

Looking Ahead to Atlanta: Eventful Helps “Sleepy Hollow” Go Viral

May 2, 2014
Charles Laughlin
Conferences, Leading in Local: The National Impact, Online/Interactive, Social

Eventful, the latest Go Local Awards finalist to be featured here, borrowed a technique often used for film trailers to promote a new TV show, Fox's "Sleepy Hollow," with tremendous results. The program used digital media to created a competition…

Professional Brand: Topic for Discussion at Next Week's Women Leading in Local Session

May 1, 2014
Rebecca Weingartner
Conferences, Leading in Local: The National Impact, Online/Interactive

Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…

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