Comments on: Franchises Prove to be More Sophisticated Than the Average SMB http://staging.blog.biakelsey.com/index.php/2014/05/13/franchises-prove-to-be-more-sophisticated-than-the-average-smb/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Terry http://staging.blog.biakelsey.com/index.php/2014/05/13/franchises-prove-to-be-more-sophisticated-than-the-average-smb/comment-page-1/#comment-2892859 Wed, 25 Feb 2015 14:57:38 +0000 http://blog.biakelsey.com/?p=30683#comment-2892859 “they expect to allocate 42 percent of their total ad budget toward digital and online media in the next 12 months. This is substantially higher than overall SMBs, who planned to allocate only 26 percent to digital and online.”

My take from your findings is franchises spend 58 percent of their ad budget in traditional media and overall SMB’s allocate 71 percent of their ad budget to traditional media. I guess people still watch TV, read a newspaper/magazine, listen to radio, look at a direct mial postcard and pick up a phone book to find and contact a business. And all I hear is EVERYONE is online, however your findings reveal another side of the story.

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