In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally. Now ranging in age…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and…
Push alerts are becoming an increasingly important flavor of mobile marketing. This has culminated from lots of mobile macro factors like the sheer size of app marketplaces, and the competition for active engagement from increasingly fleeting users. This has caused…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
xAd today launched a new product called Footprints to better measure and visualize traffic (of the analog variety). This will be a tool for marketers to better research foot traffic patterns and make informed decisions about localized ad targeting strategies.…
As the effect of political advertising starts to take hold in several hot primary states, we are reminded of the roller coaster impact politics has on local television station revenues. To normalize this up and down challenge of the local…
We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey's recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats. The overall social advertising market will surge from $8.4 billion this…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
Retaining and delighting existing customers is a massive opportunity for SMBs...and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge. BIA/Kelsey and Manta will present a free webinar Thursday at…
The times are a changin' when it comes to SMB customer acquisition. Non-traditional options -- including the use of social media, mobile targeting and promotional calls to action -- provide opportunities for SMBs looking to take advantage of shifts in…
No one media organization has completely solved the challenge of traditional to digital sales transformation -- but there is an emerging set of common traits and best practices. On Tuesday, we presented some of these elements on a Local…
