The "Big Data" revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel. But what's the impact of Big Data on marketing to small businesses? The use…
image: Crowdsourcing.org eBay generally focuses on helping things get sold. But it has never had a "wanted" section. Now it has tipped its toes into "wanted" via a new partnership between eBay Classifieds and Rewarder. Rewarder, a San Francisco-based expert…
Last week, Northern Virginia-based Urgent.ly closed its seed round to accelerate the model it's building to improve roadside assistance for both customers and service providers. The company offers an HTML5 mobile app to connect both sides of the marketplace…
Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
There is nothing more local than the weather. Curt Hecht puts this simple idea to work every day at the Weather Company, where he serves as global chief revenue officer. The Weather Company, which was acquired in 2008 by NBC…
The Finalists for BIA/Kelsey's GOLOCAL Awards have been announced. The winner of the final stage will be announced at LEADING IN LOCAL: The National Impact during a special session on May 8 highlighting finalists.(The conference runs May 7-9 and takes…
Baby boomers -- those aged 55 plus -- are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by…
In prepping for our Leading in Local conference in Atlanta in three weeks, I'm revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority…
Many in the advertising world can relate to the infamous quote by John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Advertisers are trying to combat this issue every day…
On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu's new CEO…
On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu's new CEO…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
Mobile payments continue to be an exciting area of innovation we're watching closely. But there's still a question whether there's a bit of over-excitement. Given that paying with cash and credit card isn't really broken, are many mobile payment offerings…
San Francisco's Zendesk announced in an SEC filing its plans for a $150 million IPO. The company may break $100 million in annual revenues this year, and is not yet profitable (which may -- or may not -- matter to…
Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We'll continue to analyze the figures, and their practical takeaways here and at our conference next month.
It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc... The full forecast will be out in a few weeks.…
Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday's Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that…
David Eckert hasn't let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu's "operational" chief restructuring officer, was named CEO in…
Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…
