Comments on: White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era http://staging.blog.biakelsey.com/index.php/2014/04/15/white-paper-preview-phone-calls-the-new-ad-currency-of-the-smartphone-era/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike Boland http://staging.blog.biakelsey.com/index.php/2014/04/15/white-paper-preview-phone-calls-the-new-ad-currency-of-the-smartphone-era/comment-page-1/#comment-2611541 Wed, 16 Apr 2014 04:00:34 +0000 http://blog.biakelsey.com/?p=29913#comment-2611541 Thanks for the comment Keith. Just sent you an email. I’ll check out the AdExchanger piece.

]]> By: Keith Trivitt http://staging.blog.biakelsey.com/index.php/2014/04/15/white-paper-preview-phone-calls-the-new-ad-currency-of-the-smartphone-era/comment-page-1/#comment-2610982 Tue, 15 Apr 2014 21:16:15 +0000 http://blog.biakelsey.com/?p=29913#comment-2610982 Hi Mike,
Thanks for publishing the excerpt of your upcoming report on pay per call marketing. At Matomy Media Group we have seen a significant increase in interest among our clients and publishers in pay per call marketing. As we told AdExchanger in a recent interview (http://bit.ly/1fWN5rY),”Pay-per-call is kind of back to the future. It’s a confluence between old media, new media and the advertiser and in a way, it’s this guaranteed, 100% contact rate because it’s a more engaged customer. It’s a lot easier to monetize.”

My colleagues and I look forward to reading your full report once it is published. Hopefully we can also have the opportunity to discuss with you what we are doing in the pay per call marketing space.

Best,
Keith Trivitt
Matomy Media Group

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