Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith. Local Sales are not, however, part of the "A" list of…
Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith. Local Sales are not, however, part of the "A" list of…
Small business marketing management and back office operations haven't had much cross over. Perhaps Intuit has worked to marry them together; so have Microsoft and Web.com. Until recently, that was the extent of it. Now we're seeing a new batch…
It was a typical action packed week in the world of location based mobile media. We had Verve's iBeacon and Passbook integration, Fresh xAd data and lots of other things. I unpacked those two headlines in an end- of-week…
Location based mobile ad company xAd this week continued its tradition of releasing data on the activity it sees on its network. This is well received in a still nascent mobile ad marketplace that's hungry for data and proof points…
For 2013, Canada's Yellow Media reported solid digital revenue growth and deeper penetration of its signature multimedia bundle -- Yellow Pages 360°. The company is on the verge of majority digital status, with 45 percent of revenue last year from…
Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…
The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today's 2013 earnings announcement revealed Solocal's total group revenues fell by…
According to DAC Group and Kantar's latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption. Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar…
Native advertising -- the insertion of contextually relevant advertising amidst other content -- is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales. During…
Last month we released a white paper in tandem with Verve Mobile on the emerging art of mobile and cross platform ad attribution. It's the holy grail of advertising in being able to track campaign effectiveness post ad engagement (cue…
The Nordics search and directory company Eniro needs to grow its digital revenue by roughly 5 percent to 6 percent in order to bring its entire business back to growth. Not a bad position for a company…
. Digital change comes as much from inside the marketing organization as from end users, noted two leading CMOs, who were interviewed at the IAB's Annual Leadership Meeting today in Palm Desert. The CMOs were Wells Fargo's Jamie Moldafsky and…
. Digital change comes as much from inside the marketing organization as from end users, noted two leading CMOs, who were interviewed at the IAB's Annual Leadership Meeting today in Palm Desert. The CMOs were Wells Fargo's Jamie Moldafsky and…
Clear Channel Entertainment CEO Bob Pittman, speaking today at IAB's Annual Leadership Meeting in Palm Desert, said that radio has been able to leverage its undiminished strength with digital providing a new channel and new listeners for the medium. Pittman,…
WalMart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB's Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization. Ashe, who formerly ran CBS Interactive, said top…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
We've been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.…
When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo's Marissa Mayer, for…
