Comments on: Begun, The Mobile Payment Wars Have: Part 4 http://staging.blog.biakelsey.com/index.php/2014/02/03/begun-the-mobile-payment-wars-have-part-4/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike Boland http://staging.blog.biakelsey.com/index.php/2014/02/03/begun-the-mobile-payment-wars-have-part-4/comment-page-1/#comment-2537958 Wed, 05 Feb 2014 00:50:15 +0000 http://blog.biakelsey.com/?p=28910#comment-2537958 I agree. If they go this route, it won’t be for the payment processing fees. That would be very un-Apple. Instead i think they’ll do it for the same reason they do lots of stuff– to sell more iThings which is the core of their business and where they make their margins (similar to this argument http://blog.biakelsey.com/index.php/2013/08/12/fixing-apple-maps-its-about-selling-more-iphones-not-local-advertising/).

The other reason would be for all of the rich purchasing data which would empower them to push iAd and other content in relevant ways.

]]> By: Peter Krasilovsky http://staging.blog.biakelsey.com/index.php/2014/02/03/begun-the-mobile-payment-wars-have-part-4/comment-page-1/#comment-2537956 Wed, 05 Feb 2014 00:43:34 +0000 http://blog.biakelsey.com/?p=28910#comment-2537956 Interesting piece, For retail, doesn’t Apple run into the same problem as telco charges (i.e. 30 percent commissions?) That level will only work when it is operating the store (i.e. iTunes).

For sure, Apple’s got to develop incremental, non-store pricing. If it doesn’t, it will end up the same way as the telco charges (which really could have owned this space in the 1990s, when telcos were branching off from calls to things such as campground reservations).

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