We don't generally reciprocate the blogospheric practice of publishing posts purely on random items of interest, as our style gravitates more towards exclusive interviews or news items in local media. But in the spirit of doing this more often, here…
We're less than a month away from our Leading in Local conference, March 18-20 in Boston, and we're really gearing up for the show. Among many other exciting parts of the conference, and the recent announcement of our Foursquare keynote,…
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…
Fresh off $14 million in funding, Verve Mobile today launched Place Insights, a new ad targeting technology that better utilizes data about specific locations. This is part of the ongoing progression of "Big Data meets Local" which we're watching closely.…
BIA/Kelsey's Leading in Local: The National Impact event March 18-20 in Boston has gotten closer to a "final" lineup, with several great new adds to an already powerful, lineup consisting of 45, hand-picked speakers. One of our big new "gets"…
Living Social has won a lifeline from some of its existing investors today with a new infusion of $110 Million. The new cash lets the #2 deals company, which has been 31 percent owned by Amazon, proceed after sustaining very…
I had the fun of buying Amex's $25 gift card for $15 the other day on Amex Sync, the new Amex Twitter Store. All I had to do was sync my Amex account to Amex's Twitter Store page, joing the…
Over the past six months, we've covered the handful of installations from the Path to Purchase study co-produced by Telmetrics, xAd and Nielsen. --Telmetrics/xAd Mobile Local Data, Take 3: Restaurants --Telmetrics and xAd Release Second Wave of “Path to Purchase” Study…
The French search and directory company PagesJaunes Groupe has launched a new corporate brand along with its 2012 earnings announcement. The company is now called Solocal Group, an obvious play on SoLoMo (social, local, mobile). The new corporate brand coincides…
Last week, we reported on Google's new Enhanced Campaigns which create a more federated process for running paid search campaigns across mobile, desktop and web. As promised, there are lots of implications behind the announcement to be explored. In addition to lots…
BIA/Kelsey's upcoming "Leading in Local: The National Impact" event March 18-20 in Boston keeps building and building. We've now crossed the 40 speaker threshold - and the lineup truly reflects the rapid shifts and progress we've been seeing in local,…
Red Beacon founder Ethan Anderson has unveiled his latest project, MyTime, a "scheduling supermarket" that sets dynamic pricing for unfilled appointments. Online scheduling intrigues us as a gateway towards promotions and transactions, but it remains underutilized by SMBs and the…
Two global directory companies at different stages of transformation reported their 2012 earnings this week. Eniro and Yellow Media both reported deep print declines, as well as progress in repairing balance sheets burdened by debt. Mobile development was a high…
Last week, Peter Krasilovsky and I had the chance to catch up with Retailigence about its activity since our last writeup. For those unfamiliar, Retailigence provides local retail product and inventory data to consumer-facing shopping sites, apps, and advertising. It…
Google today announced a significant change to AdWords. Known as "Enhanced Campaigns" advertisers will now run the same -- though conditionally governed -- SEM campaigns across desktop, mobile and tablet. Previously, advertisers were able to run separate campaigns across these devices, altering…
Today I had the chance to talk to Mary Beth Brendza, founder of AppExpress, regarding the company’s announced partnership with the interactive unit of television operator Cordillera. At first glance the partnership provides a key sales channel to scale AppExpress’s…
Seat Pagine Gialle, Italy's leading directory publisher, has announced it is insolvent and unable to meet its debt obligations. Specifically, the company was not able to meet its 2013 debt obligations totaling 200 million euros. Seat will now seek protections…
The startup ethos is something that a lot of companies want to emulate: the constant drive and hustle, passion and ruthlessness of it all. We are many years from the first dot com explosion, but I still have a habit…
Capping off a recent string of webcasts, we held one yesterday to discuss the main takeaways from our monster report on mobile local advertising. It was enhanced by the participation of xAd's Monica Ho, and her discussion of xAd's efforts,…
Loyalty sales (including analytics) are typically associated with large brands such as Hilton and United Airlines. But a number of companies have been also trying to crack the code on SMBs, where the volume is. This week, Edo Interactive announces…
