After writing about Facebook Director of Small Business Dan Levy's Interview at the Local Search Association Conference yesterday, I've been thinking a lot more about FB's possible directions in mobile and local (more to come on that). For now, one thing…
Ads aren't just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on…
Seven years ago, in 2006, we began evangelizing a vision of local media driven by vertical specialties. These would drive high value leads with better, more relevant searches. In this light, Google was seen as a "perpetual vertical machine," driving…
To cap off the Local Search Association Conference, Facebook Director of Small Business Dan Levy fielded questions from Greg Sterling on the past, present and future of Facebook's SMB marketing activity. In short, FB hasn't actively done much, but lots can…
Solocal Group CEO Jean-Pierre Remy offered directory publishers a vision for print to digital transformation built on a strong focus on building content, vertical segmentation and a relentless focus on execution. Remy was the keynote speaker at the Local Search…
This afternoon at the Local Search Association Conference in Las Vegas, a panel of mobile ad companies batted around ideas and examples of where they're seeing efficacy. The panel, moderated by Greg Sterling, included: Tim Garcia, Vice President, Business Development,…
This morning at the Local Search Association conference in Las Vegas, incoming chair Bill Dinan and association president Neg Norton outlined how a changing marketplace in Yellow Pages and local search are driving the need for changes in the association.…
Today at the Local Search Association conference, Bob Sanders, President and COO, AXIOM Sales Force Development, zeroed in on some strategies for sales organizations to deal with quickly changing marketplaces. As was discussed in this morning's SMB session, it's a…
To kick off the Local Search Association conference in Las Vegas, we saw lots of data on where SMBs are in the current environment of media transformation, and what it means for providers of local advertising. Greg Sterling, Senior Analyst,…
The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated)…
Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings…
We've been watching a growing trend in Local Media where advertising providers are facing the SMB "fragmentation" challenge by finding clever back door ways into their wallets. This isn't necessarily new but it's taking on new forms, and finding more…
Mobile analytics provider Flurry announced today that it will launch its own real time bidding (RTB) mobile ad exchange known as the Flurry Marketplace. The new exchange will be integrated with its supply-side platform AppSpot, and reach more than 300…
Last week we released our mobile local media forecast -- one component of a forecast that spans all local ad media. The centerpiece of this mobile portion is the U.S. mobile local ad outlook, going from $1.2 billion last year…
Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a…
Over the past few months, BIA/Kelsey has been looking at various SMB-focused sales approaches among both traditional media players and digital pure plays. Our objective was to establish a common set of best practices. We discovered early on that the…
I am personally looking forward to Solocal CEO Jean-Pierre Remy's presentation later this month at the Local Search Association's annual conference in Las Vegas. Solocal, which recently changed its name from PagesJaunes, is the leading search and directory company in…
If you're planning to be at next week's NAB Show in Las Vegas, please look us up. During A Fireside Chat with Facebook and Google: Partnerships and New Ventures, I will interview Kay Madati from Facebook; and Bright Parks and…
Chip Perry, the visionary who was asked by Cox in 1997 to facilitate its own disruption with the launch of AutoTrader --going right after its print classified revenues -- has resigned as President and CEO of Cox Enterprise's AutoTrader Group.…
The Long Tail in advertising may be SMB-centric. The Short Tail may be ad agency centered media buying, which only go to the Top 100 sites on the Web. If that's the case, the "Mid-Tail" comes from local publishers, suggests…
