During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of the signals emanating from mobile device (see "big data meets…
The clock is ticking! We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory - a…
Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last…
Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs ultimately driving big revenues for the social media giant. BIA/Kelsey's…
As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar…
Over the past decade, one of the leading lights in local search and leveraging local content has been Matthew Berk: first as an analyst at Jupiter anticipating key trends, then with his startup , OpenList, which was purchased by Marchex,…
Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned…
We're watching ReachLocal closely, and note some changes at the company. Reach has been pushing the envelope as it transitions from a company that is largely dependent on reselling search and display to one that has a deeper relationship with…
Whether U.S. citizens actually have any type of privacy anymore seems to be a growing topic of discussion among Americans. Concerns range from the government spying on phone conversations, to online ads that are just a little TOO applicable, to…
In light of Twitter's upcoming IPO, slated for Thursday, BIA/Kelsey has developed its own projections of the social network's future financial performance to arrive at what we believe is a reasonable stock price and achievable fair market valuation. We've also…
Earlier this week, xAd announced a new partnership with out of home adverting company Posterscope. xAd will track and target people who have seen billboards with repeat messaging and exposure. This interestingly makes it a sort of re-targeting for the…
