Digital Journalism Meets Data Science

In a digital world that has us all swimming in readily accessible data, one might be tempted to torture the familiar line from The Rime of the Ancient Mariner into, “Data, data everywhere. Nor any drop of insight to drink.” The role of journalists, some argue, is to bring data based insights to the public attention in a meaningful way that establishes context, continuity, priority and in its highest moments, advance the civic good.

With increasing access to “big data” in digital form that allows journalistic stories to be researched and told in fundamentally new ways using digital and print media, it is very challenging to understand and visualize data accurately and tell the story effectively with new and emerging visualization tools. Lofty topics tackled by 250 members of the DC Data Community’s Data Viz group in its meeting last night hosted by The Washington Post and moderated by Frank Sesno, former CNN bureau chief and currently head of George Washington University’s School of Media and Public Affairs.

The panel included Jeremy Bowers, NPR; Derek Willis, New York Times; Nikki Usher, George Washington University; and Kat Downs, The Washington Post.

Sesno posed the question to the panel, “what’s different about data journalism?” Willis replied that, “with access to streaming rivers of digital data and the tools to analyze and visually present compelling and informative representations of what the data mean, it changes journalism fundamentally in that rather than having to take snapshots of data presumed to be representative, the full data stream can be accessed and publicly shared.”

Willis cited a recent story by the Milwaukee Journal Sentinel oneonatal screening as one example of excellence in data journalism. The way the story is told allows the reader to get an overview but also readers can drill down into specific data views that are meaningful to them. Kat Downs shared the example of The Washington Post story on “super zips” that used advanced digital mapping and other data visualizations to tell a compelling data story.

One issue with data journalism Bowers brought up was, “many people go into journalism programs because they don’t like math” and that limits success as a data journalist. Usher piped up by saying, “At George Washington University we teach our journalism students regression.” Sesno added that GWU is working on new executive education programs to bring these skills and new knowledge to practicing journalists, introducing John Dolan, new director of these programs.

Accessing available data and bringing stories to light via insightful analysis and visualizations in stories is compelling and important journalism the panel argued. Data can make the story local and personal. For example, Sesno gave the scenario of a story on American infrastructure. “You could do a story on aging bridges in America and show them on a map. The reader could zoom in on bridges they use and see what condition they are in. They could then click and see who is responsible for those bridges and how to contact them. That’s something data journalism can do that we never could before.”

Rick Ducey

Rick Ducey is the managing director for BIA/Kelsey. He is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies. Ducey oversees the firm's consulting, research and advisory services areas. He is also the program director for BIA/Kelsey's Video Local Media advisory service. This program provides coverage and analysis of how online, mobile and broadcast video technologies, competition, shifting consumer demographics and media usage trends are driving changes in the media ecosystem and SMBs and other advertisers can be successful in the new environment. Ducey assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing digital strategies. He is also a cofounder of SpectraRep, one of BIA�s companies, which sells a patent-pending IP-based alerting system that he co-invented. Prior to joining BIA in 2000, Ducey was senior vice president of NAB's Research and Information Group. In this position, he was in charge of the association�s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations, and he also developed publications and seminars. Before joining NAB in 1983, Ducey was a faculty member in the Department of Telecommunication at Michigan State University where he taught and did research in the areas of emerging telecommunication technologies and strategic market research. He also served on the graduate management faculties of George Mason University and George Washington University in telecommunications management and the University of Maryland, where he taught strategic market management and research methodologies. Ducey was selected as the Spring 2011 Shapiro Fellow at George Washington University where he teaches entrepreneurship in new media. He has published a number of research articles and papers in these areas and serves on editorial boards of leading scholarly journals in the communications field. He has also worked at radio stations WSOQ-AM/WEZG-FM and Upstate Cablevision in North Syracuse, New York. Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.

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