Over the past few weeks, we've been writing and recording analyst roundtables about a potential new area of local media and advertising: Variable product pricing. Like airline pricing, but on steroids, the idea is that the age of big data and…
A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer…
Even newspaper advertisers, long seen as favoring traditional media, are increasingly shifting their ad spend to digital. More and more these SMBs are exploring the advertising opportunities digital media has to offer and with that spending is shifting in…
Craig's List is going to begin charging used car dealers $5 for 30 day placements, beginning December 3. The new fee is the latest stage in the slow evolution of Craig's List to a partially premium site that still offers…
For the last month or so, I've been playing with the developer build of Wanderful Media's Find & Save iPhone app. Today the app launched, just in time for the barrage of shopping holidays that the online and retail worlds…
As we keep saying, the age of big data is colliding with the age of mobile. This is playing out in lots of ways, most notably mobile and location signals used to better target mobile ads. But it’s not just targeting as in where the ad shows up… but also what it contains.
xAd has been pushing this idea for a while and it’s now out with its latest quarterly Mobile Location Insights report. The data xAd utilizes in particular is situational (smartfences) and behavioral (user data, brand affinity, etc). These are showing lots of growth on its network.
As its been doing for each quarterly report, xAd reports that this location targeting has real performance benefits when compared with the rest of the mobile ad industry (where location targeting doesn’t index as high). This goes for clicks and secondary actions like calls.
Going one level deeper, xAd reports that additional use of situational and behavioral user profiling data creates an even greater performance delta over location targeting alone. This happens to the tune of 10 percent greater click through rate throughout xAd’s network.
At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of our speakers from our Local Media Watch blog. There's plenty…
After a short hiatus, our analyst roundtable series is back. Today we discussed Twitter's IPO, ongoing valuation and the tone it has set for going public in today's tech marketplace. Lots of buzz around Snapchat, NextDoor and others have followed…
Groupon's transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples. More than 5,500 brands…
In a digital world that has us all swimming in readily accessible data, one might be tempted to torture the familiar line from The Rime of the Ancient Mariner into, "Data, data everywhere. Nor any drop of insight to drink."…
Facebook isn't obvious as a major competitor for auto advertising. But Google certainly watches Facebook's every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media. Is it…
A key transitional milestone for the U.S. Yellow Pages industry -- becoming a majority digital business -- is about two years away, according to an updated BIA/Kelsey forecast released today. The forecast, which builds on the 2012-17 forecast released in…
Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to…
Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as Newspapers, Radio, TV, Interactive, etc.. One important slice of this…
According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked…
vSplash's Board Advisor and former BIA/Kelsey executive Neal Polachek briefed BIA/Kelsey on some recent milestones achieved by vSplash with their sales engagement tool - BuzzBoard. Launched by vSplash the BuzzBoard sales tool has gained significant market adoption since Charles…
The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has…
Around here, we're gearing up for our Leading in Local conference in San Francisco next month. It will feature the standard fare of heavy hitters from the likes of Google, Facebook, Airbnb, GoDaddy, etc.. We'll even have California Lt. Governor…
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…
U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey's Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily…
