http://staging.blog.biakelsey.com/index.php/2013/10/25/billion-dollar-opportunities-in-hyperlocal/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2013/10/25/billion-dollar-opportunities-in-hyperlocal/comment-page-1/#comment-2448625 Tue, 29 Oct 2013 15:41:42 +0000 http://blog.biakelsey.com/?p=27589#comment-2448625 Local is being co-opted by Mobile and Brands that sell through local partners desperately need to get a handle on mobile search, mobile ppc, etc. if they want those local partners to be successful. I think marketers are feeling a bit overwhelmed right now as shown in the survey “Digital Distress: What Keeps Marketers up at Night?” published by ResearchNow in September 2013 where 76 percent of respondents (Marketers) said marketing had changed more in the past two years than it had in the previous 50 with no sign of a slow down in rate of change. Brands tasked with Channel Marketing for their network of resellers, affiliates, VARs, etc. already know they can’t do it all themselves, they need to better understand what is available to them in terms of marketing automation technology for the purposes of Through-Partner Marketing Automation and choose the right software / managed service providers. We are in the age of alliances and API integration – this will not slow down.

]]>