At our March Leading in Local conference, one session that everyone went home talking about was the keynote presentation from David S. Kidder. Serial Entrepreneur, angel investor and author of The Startup Playbook, he gave a stirring address on the…
Television dominated the Government/Political/Religion ("GPR") vertical in 2012, according to BIA/Kelsey's Media Ad View Plus. In 2012, television's $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical. 2012 Government/Political/Religion Ad Spending by Media The…
BIA/Kelsey recently published a report on the use of various business marketing services by SMBs. LCM is BIA/Kelsey's long-running study of how U.S. small business advertisers are evolving their advertising and marketing practices. This Spotlight reports focuses on the use…
In 2012, television dominated both the Automotive advertising and Government/Political/Religion ("GPR") verticals, according to BIA/Kelsey's Media Ad View Plus. More on the GPR vertical later. Television's $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012.…
Continuing our charge down the multimedia path, the latest initiative is video round table sessions among BIA/Kelsey analysts. The idea is to capture a topical discussion and unpack the market events that have the most impact on our local media…
During BIA/Kelsey's March Leading in Local conference, Swipely CEO Angus Davis opened our eyes to an innovative concept in the famously challenged local media/ad sales game. Selling operational tools to SMBs can be a lesser path of resistance than advertising…
Deluxe Corp. took a significant step in developing its interactive marketing services for SMBs capability with its recent $27 million acquisition of Vertical Response, an email and social media marketing provider. Deluxe's origins are in providing business checking services. The…
As mentioned earlier this week, we're doubling down on video. And there's no richer source of tidbits and sound bites than a BIA/Kelsey conference. The latest is from our recent Leading in Local conference in Boston: a fireside chat with…
