Comments on: Global YP to Be 62% Digital in Five Years

By: Nick

Nick — Fri, 25 Oct 2013 14:45:15 +0000

Nate Lapierre said it. The only way for Yellow Pages to survive is to add more services, they are just not long for this world. Today almost every webpage calling itself “yellow pages” offers SEO and it’s actually still a powerful tool to get a better page rank from the search engines.
Last year BIA/Kelsey estimated global print and online revenues of YP at $23.4 bil. in 2011 and projected that in by 2015 revenues will decline just 1.5% to $22 billion.

By: Nate Lapierre

Nate Lapierre — Wed, 21 Aug 2013 14:37:36 +0000

With IYP unique visitors plummeting by as much as 30% annually the future is bleak for the yellow page industry and IYP’s. 62% digital of total Yellow Pages revenue in 2017 is merely a result of Yellow Pages companies adding more and more digital services to try and survive – email marketing, e-commerce, web development, SEM, SEO… Should SMB trust a dying Yellow Pages company that can’t develop unique visitors to their IYP with their digital marketing strategy? Maybe it’s time to hire a local digital marketing agency and put the phonebook in the recycling bin.

By: Ajay Garg

Ajay Garg — Sat, 20 Jul 2013 21:44:49 +0000

Is data access on mobiles stopping the growth?

By: Werribee Concreter

Werribee Concreter — Wed, 26 Jun 2013 01:29:28 +0000

Just 62% digital? I find it hard to believe that print is still going to command 38% of all revenues in 5 years time.