http://staging.blog.biakelsey.com/index.php/2013/04/10/the-smb-trojan-horse-operational-lock-in/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2013/04/10/the-smb-trojan-horse-operational-lock-in/comment-page-1/#comment-1797766 Wed, 17 Apr 2013 19:03:57 +0000 http://blog.kelseygroup.com/?p=25309#comment-1797766 Interesting. Great to hear the report from the field. Keep comments coming.

]]> http://staging.blog.biakelsey.com/index.php/2013/04/10/the-smb-trojan-horse-operational-lock-in/comment-page-1/#comment-1793655 Mon, 15 Apr 2013 00:27:12 +0000 http://blog.kelseygroup.com/?p=25309#comment-1793655 This is the approach that our team at Service Central have been applying with the introduction of Eaco ( http://eaco.me/ ) our jobs management / works management system. That said, it really does change the sales pitch and the relationship with the SMB. In many ways selling a marketing service (particularly one where you can demonstrate real value) is much easier than giving away a software service. The key is demonstrating the true value of the additional “give away”.

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