Comments on: Local Commerce by the Numbers: Yelp’s “Local Coefficient” http://staging.blog.biakelsey.com/index.php/2013/02/25/local-by-the-numbers-yelps-local-coefficient/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike Boland http://staging.blog.biakelsey.com/index.php/2013/02/25/local-by-the-numbers-yelps-local-coefficient/comment-page-1/#comment-1754859 Wed, 27 Feb 2013 16:26:48 +0000 http://blog.kelseygroup.com/?p=24650#comment-1754859 Good question regarding the omission of other service verticals. I’ll ask Yelp when i talk to them next week. I bet it was to keep this list somewhat unwieldy for the purposes of his editorial.

]]> By: Painters http://staging.blog.biakelsey.com/index.php/2013/02/25/local-by-the-numbers-yelps-local-coefficient/comment-page-1/#comment-1754641 Wed, 27 Feb 2013 06:09:26 +0000 http://blog.kelseygroup.com/?p=24650#comment-1754641 Thanks for the link Mike, it makes a lot more sense now.

Plus, I was way off with my guesses as to what the formula was!

]]> By: Roswell Home Inspector http://staging.blog.biakelsey.com/index.php/2013/02/25/local-by-the-numbers-yelps-local-coefficient/comment-page-1/#comment-1754583 Wed, 27 Feb 2013 03:03:09 +0000 http://blog.kelseygroup.com/?p=24650#comment-1754583 Mike,

Thanks for including the second link.

It’s interesting to see where they came up with the numbers for the “plumber”. Why didn’t they include all of construction or service industries?

]]> By: Mike Boland http://staging.blog.biakelsey.com/index.php/2013/02/25/local-by-the-numbers-yelps-local-coefficient/comment-page-1/#comment-1754195 Tue, 26 Feb 2013 00:45:34 +0000 http://blog.kelseygroup.com/?p=24650#comment-1754195 Great point. Rather than rehash the entire model, i just linked to the TechCrunch piece where all the elements to the formula are defined better. If you go to the following link, it explains it well. Maybe i’ll add something additional to the post itself too. Thanks for pointing it out.

http://techcrunch.com/2013/02/24/brick-and-mortar-wins/

]]> By: Painters http://staging.blog.biakelsey.com/index.php/2013/02/25/local-by-the-numbers-yelps-local-coefficient/comment-page-1/#comment-1754194 Tue, 26 Feb 2013 00:33:36 +0000 http://blog.kelseygroup.com/?p=24650#comment-1754194 Just to help everyone fully understand this, it would be great to have a legend for the table.

My guess is that:
e = ecommerce
t = ?
s = ?
L = Local
O = Online
M = Market Size

O*M = Total online market size
L*M = Total local market size

So in this does “local” include the non-online sales as well?

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