Throw out the pyramid and the funnel. The pretzel is the new paradigm for mobile-driven retail, according to panelists at the OMMA Mobile M Commerce event Oct. 22 in Los Angeles. The age-old pyramid and funnel concepts have been driven…
Increasingly, a lot of the mobile discussion is oriented towards ecommerce. But what does a major vertical site do with mobile when it doesn’t sell anything online? AutoTrader, the leading auto site, doesn’t sell cars online. “We basically sell advertising,”…
American Express is seeking to move beyond its narrow image as a blue chip premium credit card company, and open the doors to new business opportunities, customers and revenues. Its ticket? The group of emerging payment products and services --…
Our ILM West conference, which is being held Dec.4-6 in LA, continues to build in a big way, with new speakers and sessions that reflect the dramatic changes in the Interactive Local Media marketplace (and the breadth of BIA/Kelsey research.)…
I've spent some time over the past month talking with Cambridge MA based ByteLight in advance of its launch and $1.25 million funding announcement this week. The company has a novel advancement in the indoor positioning space we've been covering. As…
A few years ago, it became apparent that IAC's ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly vulnerable to new challengers, ranging from Angie's List…
Last week, I had a long-overdue conversation with Placed CEO David Shim, in advance of the company's Placed Panels launch yesterday (more on that in a bit). This is part of our ongoing dialogues with companies in the emerging location…
Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow…
In all the excitement over the iPhone5 and iOS6, we've covered a few of its main points here including the mobile local angle, Maps Snafu, and its implications for app developers. On all counts, we're releasing a report this week…
The Yellow Pages industry won a big victory yesterday when the U.S. 9th Circuit Court of Appeals struck down Seattle's tough opt-out ordinance in a unanimous decision. The court based its decision on the finding that print directories offer more…
The Asian Directory Publishers Association's annual conference next month in Thailand has assembled an impressive list of international industry leaders to take a hard look at the challenges of transformation directory organizations. ADPAI represents search and directory companies throughout Asia…
Retailers own the local experience with customers. But the brands they sell have a stake in local targeting, too, typically supporting it via coop advertising. Other methods to get in front of local customers are less dependent on their retailers.…
When was the last time you got a manicure special in your in-box? If you are a man, it didn't do much for you. In fact, many deals, offers and other promotions aren't especially relevant to their recipients. Even when…
Our BIA/Kelsey events are intense things to develop and produce. We love to do them. The next one is ILM West, which is Dec. 4-6 in Los Angeles. The programming for these don't come out of thin air, of course.…
It has been a great year of networking and learning at BIA/Kelsey events – which focus on “what’s important and why” in local. Our biggest show of the year is ILM West, which has attracted 600-700 senior level execs in…
Telmetrics and xAd are out with the third installment of their Mobile Mobile Path to Purchase report administered by Nielsen. As the first two reports focused on travel and overall results, this one looks at consumer mobile habits around finding…
I am here in Boston having just finished giving a lunchtime talk on mobile commerce to the Outdoor Industry Association, gathered here for its annual Rendezvous conference, which has drawn more than 350 outdoor retailers and manufacturers. They are offering…
Tobias Dengel is CEO of WillowTree Apps Inc., a mobile applications developer. He is also a BIA/Kelsey blog contributor, and will be posting regularly on mobile-related topics. The views he expresses are his own and do not necessarily reflect those of…
That headline will get some pushback as AT&T has received less than desirable consumer feedback for wireless, telecom and U-Verse service. But the company is taking steps to improve that image -- at least if my recent experience is any indication. After…
One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them…
