To round out the afternoon of Day 1 of our ILM West Conference, a heavy hitter roster of local media veterans defined the current state of local media ad sales. The short answer: We're in the midst of lots of…
x Today at ILM West in Los Angeles, digital media investor and ex-Ticketmaster CEO Sean Moriarty talked to his former Citysearch colleague Matt Booth about what gets an investo/VC excited in today's environment. Moriarty offered some fundamentals. As an investor,…
“You used to have a screenplay but now you have an app,” joked Elizabeth Osder, a leading veteran content developer and strategist , during an interview on startup principles today at ILM West in Los Angeles. “The barriers to entry…
Mobile and local is in the middle of a “perfect storm” of opportunity that represents a “once in a generation opportunity,” noted Internet legend Bill Gross, CEO of IdeaLab, who provided the opening keynote at ILM West today in Los…
Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don't have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media…
Our flagship event, ILM West, is next week in sunny Los Angeles (weather forecast: in the 70s). We have a bulging attendee sheet, and 47, hand-picked thought leaders on stage. Here's my personal cheat sheet on some of what's happening:…
Sometimes the ability to track the ROI of a local campaign is as important as the campaign itself. That is part of the assumption behind Bizible, a Seattle stat-up which works with SMBs to track lead sources from different media…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept "local" concepts that always make so much sense but have been tough to build around. Intuit and eBay have both purchased…
The UK local newspaper industry has been a segment in decline as companies worked margins by cutting costs in an attempt to keep air flowing under the wings as they faced declining revenues. Where does this leave the future of…
BIA/Kelsey forecasts digital advertising/marketing to grow to about 25 percent of the local ad spending pie next year. This growth puts companies on the hook to develop integrated marketing strategies that connect the entire purchase funnel to drive revenue, a…
In the great tradition of ILM keynotes, we have landed one of the best yet: Bill Gross, CEO, IdeaLab. It is definitely fitting to have THE premier Los Angeles tech leader and visionary to start things off for us at…
As many in our interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce...we could go on for days. At BIA/Kelsey's ILM West 2012 conference in…
The ILM West 2012 conference, the mega-event we are holding Dec.4-6 in LA, keeps building and building. We announced the keynotes early: YP CEO David Krantz; CityGrid CEO Jason Finger; Google Global Channel Partners GM Todd Rowe and Facebook Global…
Today we release the first in a series of local forecasts across BIA/Kelsey's local media coverage areas. The first out of the gate is mobile, a sector whose collision with local continues to receive lots of innovation and investment. Here…
Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old…
For many of us, the Marchex story has been a difficult one to understand. But now the fog is lifting. Today, Marchex announced it is pursuing a split into two companies. The move spins off the company's domains and clicksbusiness…
On today's Q3 earnings call, DexOne CEO Alfred Mockett made it clear that bundles are central to Dex's hopes of arresting its revenue declines. The company grew its digital bookings by 26 percent in Q3 and expects to end 2012…
One clearly emerging theme from our mobile local coverage is the collision of Big Data and local. Every week I get in more conversations with startups working to improve location data or mobile device signals to target ads. Much of…
I had the opportunity to speak with the CEO of San Francisco-based Moolah Media, Shawn Scheuer, about their focused approach to driving leads via mobile ads, landing pages and content. Moolah Media has pioneered a mobile ad platform with the…
We expected the recent court ruling on the Seattle opt out ordinance to have an impact beyond its immediate scope. And now it has. San Francisco Board of Supervisors President David Chiu introduced an ordinance Tuesday that would suspend the…
