BIA/Kelsey's Local Commerce Monitor of SMBs shows that in our core sample (up to 100 employees, no minimum ad spend level), the number of marketing media used for advertising and promotion is on a path to double in 2013. The…
At this time of year, a lot of us in the analysis and strategic research world are thinking about our predictions for 2013. Some of our predictions will be based on data trends; other predictions will be based on gut…
As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…
Another bank has telegraphed its strategy in the offers and loyalty space. JP Morgan Chase, the nation’s second largest bank after Bank of America, announced today that it had purchased Bloomspot. The acquisition follows MasterCard’s recent purchase of TruAxis and…
"Buy 10, Get 1" loyalty programs are directly descended from paper punchcard programs and serve a general purpose. They are especially effective for transactions that are always about the same (i.e. coffee, pizza and the movies). But how do you…
What is "native advertising"? A Google search returns 109 thousand hits for a term that is just over a year old. Some credit Union Square Ventures' Fred Wilson with coining the term in September 2011. Wilson argued at the time…
Appearing at a time of rumors that Google is in talks to purchase a slumping Groupon on the cheap, Groupon CEO Andrew Mason told The Mobile-Loco conference in San Francisco that the four-year -old, 12,000 employee company remains focused on…
During the third and final day of our ILM West Conference, Facebook director of global SMB markets Dan Levy introduced a full slate of new data. In addition to hard numbers, the standard Facebook messaging came through: Its Pages (and…
Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…
Declaring that deals have officially "jumped the shark" could well be an overstatement, considering that revenues are still on the uptick (BIA/Kelsey forecasts that the U.S. market will grow to $5.5 billion by 2016) and hundreds of companies continue to…
BIA/Kelsey Senior Analyst Mike Boland began the ILM West mobile superforum by sizing the magnitude of the mobile-local advertising opportunity (while also noting its current shortcomings): $5.8 billion by 2016, or 58 percent of the total mobile market. Much of…
BIA/Kelsey's Matt Booth invited two exceptionally frank local advertising buyers to dish the dirt on what makes them sign the contract and what makes them ask a local media sales person to leave their office --- immediately. No words were…
In considering mobile strategies, small businesses are focused on being found, but there are very different issues than simply searching on Google. Telmetrics' CEO Bill Dinan, speaking at ILM West in Los Angeles today, noted that small business owners all…
Leveraging social media models to drive more traffic and sales is one of the "works in progress" in the local ecosystem. At ILM west, we had a special session dedicated to exploring the innovation in the space. Panelists included Payvment's…
BIA/Kelsey Research Director Steve Marshall capped Day 2 with consecutive interviews with two Digital Hollywood insiders. Doug Neil, SVP digital marketing for Universal Pictures; and Jordan Glazer, CEO Eventful. First up was Neil, who runs online and mobile strategies for…
From iPad apps to cross-media daily deals to paid firewalls to local ad networks, leading newspaper companies have shifted their revenue mix as they develop their plans to keep them as local leaders. Mike Hodges, President/COO of U-T San Diego…
Online retail has become more robust and predominate over the past year. Some of the underlying trends and drivers were examined this morning on the panel, "Search for it! Local Online Retail Innovation. One of the most compelling recent developments…
To kick off Day 2 of our ILM West Conference, CityGrid's Jason Finger espoused the need to verticalize in local. This comes down to the fact that local is not only such a large and fragmented market that begs for…
To kick off the afternoon of Day 2 of our ILM West Conference, YP CEO David Krantz outlined the company's post spin-off positioning and outlook. For those unfamiliar, YP was spun out of AT&T via private equity (Cerberus Capital), and…
This morning at ILM West in Los Angeles, Google's head of Global SMB Sales Todd Rowe offered "Five Trends that Will Affect you in 2013." Rowe is leading the charge at Google to build a global re-seller network to offer…
