Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don't have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media…
Our flagship event, ILM West, is next week in sunny Los Angeles (weather forecast: in the 70s). We have a bulging attendee sheet, and 47, hand-picked thought leaders on stage. Here's my personal cheat sheet on some of what's happening:…
Sometimes the ability to track the ROI of a local campaign is as important as the campaign itself. That is part of the assumption behind Bizible, a Seattle stat-up which works with SMBs to track lead sources from different media…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept "local" concepts that always make so much sense but have been tough to build around. Intuit and eBay have both purchased…
The UK local newspaper industry has been a segment in decline as companies worked margins by cutting costs in an attempt to keep air flowing under the wings as they faced declining revenues. Where does this leave the future of…
BIA/Kelsey forecasts digital advertising/marketing to grow to about 25 percent of the local ad spending pie next year. This growth puts companies on the hook to develop integrated marketing strategies that connect the entire purchase funnel to drive revenue, a…
In the great tradition of ILM keynotes, we have landed one of the best yet: Bill Gross, CEO, IdeaLab. It is definitely fitting to have THE premier Los Angeles tech leader and visionary to start things off for us at…
As many in our interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce...we could go on for days. At BIA/Kelsey's ILM West 2012 conference in…
The ILM West 2012 conference, the mega-event we are holding Dec.4-6 in LA, keeps building and building. We announced the keynotes early: YP CEO David Krantz; CityGrid CEO Jason Finger; Google Global Channel Partners GM Todd Rowe and Facebook Global…
Today we release the first in a series of local forecasts across BIA/Kelsey's local media coverage areas. The first out of the gate is mobile, a sector whose collision with local continues to receive lots of innovation and investment. Here…
Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old…
For many of us, the Marchex story has been a difficult one to understand. But now the fog is lifting. Today, Marchex announced it is pursuing a split into two companies. The move spins off the company's domains and clicksbusiness…
