Comments on: Chris Terrill Discusses ServiceMagic’s Rebranding to ‘Home Advisor’

By: Home Improvement

Home Improvement — Mon, 12 Nov 2012 05:47:37 +0000

Good points Robert. Service Magic have been in the market for over 10 years now and seem to have never innovated around the way they sell their services, or what they charge for their services. A name change won’t help them at all unless they are also looking at changing their fee structure.

By: robert

robert — Thu, 08 Nov 2012 22:05:21 +0000

The problem with service magic isn’t that they were behind, it’s that people don’t like paying their ridiculously high lead fees. Their attempt to rebrand themselves is a reach to trick old customers into using them again, squeezing out another dollar from businesses that already feel cheated by the system. I am closely tied into the home renovation/repair market and have personally spoken with hundreds of providers that say their prices are just too high and they double dip by sending the same leads to others and charging them as well, clearly only one will get the job if any, but they ALL pay for that same lead. It’s outdated and this rebranding won’t help. Redbeacon, thumbtack and YerBid will lock down the market and put both servicemagic and angie’s list out of business hopefully

By: Ararat Car Service

Ararat Car Service — Tue, 23 Oct 2012 12:00:10 +0000

Apart from the name change, you get the feeling that the new Service Magic looks a lot more like Red Beacon with the likes of the price guides.

By: Service Central

Service Central — Mon, 22 Oct 2012 05:53:49 +0000

At bare minimum they have done a great job with the new logo. Love it!

By: Obevoihoodo

Obevoihoodo — Thu, 18 Oct 2012 20:40:47 +0000

4- 6- BeAFriend Project