Comments on: When Will Yelp Monetize Mobile? http://staging.blog.biakelsey.com/index.php/2012/08/03/how-will-yelp-monetize-mobile/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Home Painters http://staging.blog.biakelsey.com/index.php/2012/08/03/how-will-yelp-monetize-mobile/comment-page-1/#comment-941165 Thu, 09 Aug 2012 03:36:24 +0000 http://blog.kelseygroup.com/?p=22782#comment-941165 I know that a lot of platforms are having trouble “monetising mobile” but I’m very surprised that Yelp would have this issue.

Isn’t Yelp’s model (like most directories) getting paid directory listings and promoting those ahead of the free listings? If this is the case, wouldn’t mobile just extrapolate this strategy? Wouldn’t Yelp just put their paying clients ahead of others on their mobile site and apps?

Also, Yelp and Apple seem very closely related on the Siri front. Is there any chance that Yelp are charging Apple for this service? That would be a fantastic way to monetise their mobile experience.

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