The real test will be how well they are able to motivate their staff to truly embrace this change. I think that one of the biggest challenges that legacy YP businesses have is maintaining staff morale whilst their core business continues to shrink. Sure the people in the new e-marketplaces divisions will be motivated by their big growth, however everyone else will still have their eye on the shrinking print revenues (and their shrinking bonus payouts as a result).

I think that this is where the pure digital players will come to the fore. Its much easier to maintain growth when your entire workforce is motivated and inspired by where your business is heading.