Comments on: Where Ads Morphs Into PayPal Media Network http://staging.blog.biakelsey.com/index.php/2012/05/02/where-ads-morphs-into-paypal-media-network/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Painters http://staging.blog.biakelsey.com/index.php/2012/05/02/where-ads-morphs-into-paypal-media-network/comment-page-1/#comment-734281 Sun, 06 May 2012 01:46:32 +0000 http://blog.kelseygroup.com/?p=21478#comment-734281 I love the quote: “It’s no longer e-commerce,” he said. “It’s just commerce.”

This is going to be the message of the next 5 years.

The next 5 years will no doubt be a period of convergence. Offline and Online will converge with every retailer expected to be accessible not only at their bricks and mortar shops, but also online and via mobile devices. Similarly, we will see (we are already seeing) the convergence of the different aspects of business (advertising, customer management, payment processing, etc).

This move by Paypal is a great example of the convergence that is happening right now.

]]>