Comments on: Telmetrics Reports Mobile and SMBs Are Driving Pay-Per-Call Growth http://staging.blog.biakelsey.com/index.php/2012/04/10/telmetrics-reports-mobile-and-smbs-are-driving-pay-per-call-growth/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Dev Bhatia http://staging.blog.biakelsey.com/index.php/2012/04/10/telmetrics-reports-mobile-and-smbs-are-driving-pay-per-call-growth/comment-page-1/#comment-910721 Thu, 26 Jul 2012 05:30:15 +0000 http://blog.kelseygroup.com/?p=21195#comment-910721 This is very important data, and validates what we’ve been seeing in campaigns for our local mobile search clients. We’ve focused on call tracking and analysis designed to maximize on call durations, and have developed what we call “Callstream Analysis” to do just this: identify and optimize the cost/second of calls resulting from mobile search. It’s heady stuff. Kudos for focusing on it.

-Dev Bhatia, CEO
mTrax

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