Comments on: Top 10 Takeaways From ILM East 2012 (and Thank You!) http://staging.blog.biakelsey.com/index.php/2012/04/02/top-10-takeaways-from-ilm-east-2012-and-thank-you/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Peter Krasilovsky http://staging.blog.biakelsey.com/index.php/2012/04/02/top-10-takeaways-from-ilm-east-2012-and-thank-you/comment-page-1/#comment-694565 Fri, 06 Apr 2012 18:49:04 +0000 http://blog.kelseygroup.com/?p=21032#comment-694565 Matt and Sean: Thanks for your comments. As you suggest, there is some hype that goes on at these events….luckily, we have a great analyst team to poke at any lurid claims!

Sean: Social is important, but the platform that is mentioned is more about having one simple place for national brands to go out on, instead of hundreds of individual local sites.

]]> By: Seán http://staging.blog.biakelsey.com/index.php/2012/04/02/top-10-takeaways-from-ilm-east-2012-and-thank-you/comment-page-1/#comment-693942 Thu, 05 Apr 2012 09:16:04 +0000 http://blog.kelseygroup.com/?p=21032#comment-693942 I was just coming to comment but Matt beat me to it almost word for word :)

Actually I don’t understand some of these points

9- National brands can’t go local without a platform.
Aren’t the platforms there in the form of so many social networks and sites serving specific geographic areas?

10- You can’t herd 6,000 cats and come up with a digital strategy
:-/

]]> By: Matt Collins http://staging.blog.biakelsey.com/index.php/2012/04/02/top-10-takeaways-from-ilm-east-2012-and-thank-you/comment-page-1/#comment-692979 Tue, 03 Apr 2012 14:54:26 +0000 http://blog.kelseygroup.com/?p=21032#comment-692979 How about 11- Company executives tend to talk up whatever their company provides?

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