It just points out how gigantic the local space really is, and that it is so big that no single company with a single strategy will be able to bring together everything required to create a consolidated product and brand that fits all verticals in all geographic markets.

Maybe in 10-20 years time we may start to see some consolidation in this market, however in the short to medium term it very much looks like the market is going to continue to splinter into hundreds (if not thousands) of different advertising channels for SMB’s.