ILM East 2012: VCs — Follow the Local Money Part 2

BIA/Kelsey‘s chief strategy officer and ILM program director, Matt Booth, led a discussion with David Hornik, principal, August Capital, at ILM East.

Hornik has had an eclectic career ranging from computer music to intellectual property attorney, entrepreneur, and now venture capitalist and lecturer at Stanford’s business school.

From his vantage point and varied background, Hornik tries to find “the category leader before there’s a category.” Getting there is not easy, starting with screening 1,000 companies to get down to perhaps two that he’ll put money into.

One of the things Hornik looks for in a team is a willingness on the part of the entrepreneur to commit to a serious level of risk to pursue an idea.

He cited the case of two Stanford professors, experts in radio frequency wireless communications. They pitch him on the value of “sending data over the air without any cables — don’t you hate cables?” Hornik agreed. He was drawn to their passion and the notion that two tenured professors would leave their safe, comfortable positions to start a company based on their ideas.

Their solution for wireless data communications is something ubiquitous today, Wi-Fi.

On other topics, he shared his belief that it’s a “no brainer for Facebook to develop a global payments system.” With Facebook’s upcoming IPO, this is a logical place for them to grow.

“Big data” is gaining popularity and can be a hidden gem for companies willing to mine their data. Hornik noted that when Microsoft and Yahoo were in merger talks, one of the key assets they had — data — was not highlighted. But there’s tremendous value locked up in their data. Hornik declared that such a merger would instantly have been the world’s largest social network.

Rick Ducey

Rick Ducey is the managing director for BIA/Kelsey. He is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies. Ducey oversees the firm's consulting, research and advisory services areas. He is also the program director for BIA/Kelsey's Video Local Media advisory service. This program provides coverage and analysis of how online, mobile and broadcast video technologies, competition, shifting consumer demographics and media usage trends are driving changes in the media ecosystem and SMBs and other advertisers can be successful in the new environment. Ducey assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing digital strategies. He is also a cofounder of SpectraRep, one of BIA�s companies, which sells a patent-pending IP-based alerting system that he co-invented. Prior to joining BIA in 2000, Ducey was senior vice president of NAB's Research and Information Group. In this position, he was in charge of the association�s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations, and he also developed publications and seminars. Before joining NAB in 1983, Ducey was a faculty member in the Department of Telecommunication at Michigan State University where he taught and did research in the areas of emerging telecommunication technologies and strategic market research. He also served on the graduate management faculties of George Mason University and George Washington University in telecommunications management and the University of Maryland, where he taught strategic market management and research methodologies. Ducey was selected as the Spring 2011 Shapiro Fellow at George Washington University where he teaches entrepreneurship in new media. He has published a number of research articles and papers in these areas and serves on editorial boards of leading scholarly journals in the communications field. He has also worked at radio stations WSOQ-AM/WEZG-FM and Upstate Cablevision in North Syracuse, New York. Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>