Comments on: ILM East: AOL’s Big Bet on Local http://staging.blog.biakelsey.com/index.php/2012/03/26/ilm-east-aols-big-bet-on-local/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Jon Rosen http://staging.blog.biakelsey.com/index.php/2012/03/26/ilm-east-aols-big-bet-on-local/comment-page-1/#comment-690674 Thu, 29 Mar 2012 16:01:28 +0000 http://blog.kelseygroup.com/?p=20624#comment-690674 I’d say “good luck” Mark, but with almost 900 hyper local publishing assets, perhaps “good hunting” is a better phrase.
The local marketing spend paradigm is shifting. Ad resources, including mobile, multimedia and other performance tools are changing. Merchant/SMB ‘sophistication’ is emerging and Patch has a unique asset to leverage the evolution. Looking forward to the results.

]]> By: Elise Simmons http://staging.blog.biakelsey.com/index.php/2012/03/26/ilm-east-aols-big-bet-on-local/comment-page-1/#comment-689727 Mon, 26 Mar 2012 20:01:40 +0000 http://blog.kelseygroup.com/?p=20624#comment-689727 Thanks Mark! I’ve updated the post. Enjoyed your session with Peter. Hope to see you in September at our next conference!

]]> By: Mark Josephson http://staging.blog.biakelsey.com/index.php/2012/03/26/ilm-east-aols-big-bet-on-local/comment-page-1/#comment-689724 Mon, 26 Mar 2012 19:42:44 +0000 http://blog.kelseygroup.com/?p=20624#comment-689724 Hi Elise,

To clarify, Patch has more than 17k bloggers on our platform and more than 1k Local Editors.

Thanks,

Mark

]]>