Comments on: Akhurst to Leave Sensis in Wake of Falling Revenues http://staging.blog.biakelsey.com/index.php/2012/03/14/akhurst-to-leave-sensis-in-wake-of-falling-revenue/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Service http://staging.blog.biakelsey.com/index.php/2012/03/14/akhurst-to-leave-sensis-in-wake-of-falling-revenue/comment-page-1/#comment-683975 Thu, 15 Mar 2012 08:24:41 +0000 http://blog.kelseygroup.com/?p=20423#comment-683975 There’s no good way to spin this.

The writing was on the wall back in 2009-2010 when his $1m a year bonus was slashed to just $180,000 due to poor performance.

Akhurst was put in charge of maintaining Sensis’ print revenues for as long as he could and now that those revenues are drying up he has been given the boot.

He was also charged with migrating their revenues from print to online and in that space he failed as well. According to a Goldman Sachs analyst Akhurst also oversaw their share of the digital advertising market in Australia drop from 46% in 2005-2006 to just 25% in 2009-2010.

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