What would you say is the driver of this substantial change?

Is it:
– Their old model was smashed by the Panda update that came through? The Alexa.com stats seem to support this thought.
– They are moving closer to the Reply.com model?
– It is generally accepted that just having a “directory” simply isn’t good enough any more, and that every local player needs to have a full range of digital services to offer to local merchants?

Fair chance it is all of the above.