Google: Mobile Website Click-to-Call Through the Roof
As part of Google’s GoMo initiative (past coverage here), it’s trying to support and evangelize omptimized mobile Web pages for businesses. The idea is that a more optimized and user-friendly mobile Web will draw more people there, as opposed to the more polished world of mobile apps.
Google’s driving influence is simply that search is the front door of to the Web, wheras apps are already naturally siloed into different content areas, thus relying less on search. This is central to the “apps vs. mobile Web” debate (and one of the battle lines between Apple and Google).
As part of this general effort, Google today announced a new data set in which it collaborated with our friends at Duda Mobile (past coverage here). The data indicate some very strong performance metrics for mobile websites that are optimized correctly.
For example, click-to-call rates were through the roof overall, and particularly strong in some categories such as transportation (44 percent), pizza (32 percent) and car services (28 percent).
Additionally, Google provides an interview transcript with Duda CMO Dennis Mink, who goes into depth with some good tactical takeaways on mobile website optimization. It’s good stuff: You can read the white paper here, and some key tactics we’ve pulled out below.
Stay tuned for more on this very topic at ILM East, where we’ll hold a session about some of these same tactics, what’s working and not working for mobile websites, and overall product development. Hope to see you there.
Hi, Neat post. There’s a problem with your website in web explorer, could check this? IE nonetheless is the market chief and a big element of other folks will leave out your excellent writing due to this problem.
My developer is trying to convince me to move to .
net from PHP. I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using Movable-type
on numerous websites for about a year and am worried about switching to
another platform. I have heard very good things about blogengine.
net. Is there a way I can transfer all my wordpress
posts into it? Any kind of help would be greatly
appreciated!