Comments on: Twitter, AmEx to Launch Self-Serve Ad Platform to SMBs http://staging.blog.biakelsey.com/index.php/2012/02/17/twitter-to-launch-self-serve-ad-platform-to-smbs/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Renovations Queensland http://staging.blog.biakelsey.com/index.php/2012/02/17/twitter-to-launch-self-serve-ad-platform-to-smbs/comment-page-1/#comment-650733 Wed, 22 Feb 2012 03:48:18 +0000 http://blog.kelseygroup.com/?p=19903#comment-650733 I find it really interesting to see AMEX getting deeper and deeper into the local space.

It makes real sense as a value add to their local merchants. However, we all know how difficult the local space really is. That said, maybe the local space is just difficult if you’re trying to monetise it, and if instead you’re actually not trying to monetise it (and just drive more traffic to your own existing merchants that you’re monetising already through merchant fees) then maybe AMEX really have a good idea here.

Wonder if Visa and Mastercard will get in on the local act too?

]]> By: Service http://staging.blog.biakelsey.com/index.php/2012/02/17/twitter-to-launch-self-serve-ad-platform-to-smbs/comment-page-1/#comment-648108 Mon, 20 Feb 2012 00:53:44 +0000 http://blog.kelseygroup.com/?p=19903#comment-648108 Is there any indication as to whether Twitter plans for this to become their main source of revenue? Are they planning on “local” to be their main cash cow? Or is it just a side business for them?

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