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Yearly Archives: 2011

Home 2011

Poynt Continues to Expand; Lots More in Store

  • November 8, 2011
  • Mike Boland
  • Mobile

As we've sought to closely cover the inception and growth of mobile local search over the past few years, Poynt has been an important and influental company on our radar. This has involved a great deal of evolution in broadening…

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PagesJaunes Launches 123deal

  • November 7, 2011
  • Elise Simmons
  • Coupons/Deals, Online/Interactive, Yellow Pages

PagesJaunes, the French directory publisher, recently announced the launch of 123deal in Italy, Germany and the U.K. The daily deals and local discounts portal and search engine is also available in France and Spain. The location-based search option allows users…

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What Was Behind Last Week’s YP Stock Spike?

  • November 7, 2011
  • Charles Laughlin
  • Financial Results, Yellow Pages

Last week several of the leading listed directory companies saw sizable spikes in their stock prices following their Q3 earnings announcements, though the surge seems to have died off today. For example, Dex One announced its earnings on Nov. 3. On…

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Groupon’s Successful IPO

  • November 4, 2011
  • Peter Krasilovsky
  • Coupons/Deals

Image Source: Reuters via New York Times Groupon’s final IPO price went from dank estimates of $10-$12 to $20 by the time it was priced, raising $700 million on a relatively small offering of its shares. That puts the company's…

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ILM West Update: We’ve Added Great Speakers, Sessions

  • November 3, 2011
  • Peter Krasilovsky
  • Conferences

We’ve been having a lot of fun putting together the ILM West conference Dec. 12-14 in San Francisco. As noted in our webinar yesterday (

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Reassessing Groupon Prior to its IPO

  • November 2, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Financial Results

Image Source: Mashable Groupon’s greatly reduced IPO is apparently set to take place on Friday, Nov. 4, in an environment much less friendly than originally envisioned last spring. The bloom has come off for a number of reasons. Groupon has…

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PaperG Teams Up With AOL’s Patch

  • November 2, 2011
  • Charles Laughlin
  • Display Advertising, Online/Interactive

  The local display ad companyPaperG today unveiled a deal with AOL to offer its local display advertising technology via Patch, AOL's hyperlocal platform. The PaperG solution offers the ability to create a locally targeted display ad with only the…

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GoMo: Google Helps SMBs Go Mobile

  • November 1, 2011
  • Mike Boland
  • Mobile

During our DMS conference in September, we held a session on the "starting line" tools for SMBs to establish a mobile presence. This is step 1, before the higher frequency discussion of targeting mobile ads. It's what I like to…

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Using Social Media to Personalize Local Recommendations, Target Ads

  • November 1, 2011
  • Peter Krasilovsky
  • Social, Verticals

Ticketmaster-Citysearch once had the idea that it could spur local commerce by matching concert goers with nearby restaurants, bars and even parking lots. AOL Digital City and Sidewalk explored similar concepts. But no one got it totally right. Now, Weotta,…

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Recent Study Finds Apple Is Consumer Choice in Smartphones and Tablets

  • October 31, 2011
  • Elise Simmons
  • Online/Interactive

EyeTrackShop, a digital marketing search firm, just released the findings of its October 2011 study on smartphones and tablets. Apple's iPhone and iPad were the most visually appealing, drew the most attention, and if cost were not an issue, are the ones…

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Surowiecki: The ‘Myth’ of Small Business as Economy Driver

  • October 31, 2011
  • Peter Krasilovsky
  • SMBs

It is an article of faith that small businesses drive the U.S. economy, acting as incubators of innovation, and leading all forms of employment growth, especially for immigrants determined to raise their living standards. I’ll always remember New York Mayor…

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InfoGroup Survey: Facebook ‘Important’ to 44% of SMBs

  • October 27, 2011
  • Peter Krasilovsky
  • SMBs, Social

Facebook has become an important marketing channel to SMBs, according to InfoGroup's quarterly Small Business Marketing Outlook. Twenty percent of those surveyed said Facebook was extremely/very important, and 24 percent said it was somewhat important. Twitter is important, too. Twenty-four…

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Moore Joins Yell as CDO

  • October 26, 2011
  • Elise Simmons
  • Online/Interactive, Yellow Pages

Yell announced this week that Microsoft MSN Partner and Producer Scott Moore will join Yell Group as its chief digital officer. Moore will report to Yell Group CEO Mike Pocock and will be based at a new Yell office in…

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ILM Asia: Google Pitches Partnership

  • October 25, 2011
  • Charles Laughlin
  • Online/Interactive

Speaking today at ILM Asia in Singapore, Google's James Sanders made a very direct appeal to directory publishers to resell Google advertising products to SMB advertisers in the Asia-Pacific region. "Globally, Yellow Pages companies are our most successful partners," Sanders…

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ILM Asia: Getit’s Ambitious Transition

  • October 24, 2011
  • Neal Polachek
  • ILM Asia, Online/Interactive, Yellow Pages

Just before lunch at ILM Asia, Sidharth Gupta, CEO of Getit Infoservices, shared his company’s vision of the future. It was comprehensive and holistic. In his talk, Gupta spoke of the evolution that is occurring around the world and in…

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ILM Asia: Time to Transform Is Now

  • October 24, 2011
  • Neal Polachek
  • Conferences, ILM Asia, Online/Interactive

My colleague Charles Laughlin kicked off ILM Asia -- a conference organized by BIA/Kelsey and the Asian Directory Publisher Association (ADPAI) -- with the results of a survey of business leaders operating in the local search space in Asia. Among…

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8coupons Relaunches Amid Daily Deal Slowdown

  • October 24, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Social

If you are a major aggregator of daily deals and the industry seems to be slowing down, what do you do next? That’s the question faced by 8coupons, one of the original aggregators. As founder Landy Ung tells us, “we…

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ScoutMob: Mobile Deals, Flat Lead Fees

  • October 23, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Mobile

Atlanta-based ScoutMob has cut out the high commissions and has launched as an all mobile site as it prepares for the next wave of deals beyond the world defined by Groupon and LivingSocial. The two-year-old, venture-funded site has 40 employees.…

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The ILM West Roster Keeps Building (Dec. 12-14 San Francisco)

  • October 21, 2011
  • Peter Krasilovsky
  • Conferences

ILM West is shaping up to be one of our biggest and best local events ever. There is so much going on. We’ve already announced some key people, like our opening keynote, Bob Pittman, CEO, Clear Channel; Zorik Gordon, CEO,…

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Tele Directories to Launch New Local Search Directory Using Immersifind Platform

  • October 21, 2011
  • Elise Simmons
  • Online/Interactive, Yellow Pages

Tele Directories, a Yellow Pages ad solutions provider, is set to launch its new local search directory for Brunei Yellow Pages, www.yp.com.bn, next week. The new site is based on the ImmersiFind 2.0 platform, an online directory search application that…

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