SuperMedia announced today that Local Matters CEO Mat Stover will join SuperMedia as its chief marketing officer, effective on March 7. Stover will report to SuperMedia CEO Peter McDonald. Stover and McDonald go way back, having served together on the…
I was talking to a colleague earlier about the rise of infographics. Yesterday, we saw one from The Dealmap, and recent notable ones include Facebook and Foursquare. My all-time favorite is Napoleon's March. They're fun, illustrative, viral and of course promotional for whoever…
Groupon’s spectacular growth has now been quantified. According to an internal memo leaked to The Wall Street Journal, Groupon had $475 Million in revenues in 2010, and $760 million worldwide, with a presence in 35 countries. It also had 51…
This week we officially launched the new Social Local Media Continuous Advisory Service (SLM CAS for you acronym junkies). Thanks to the hundreds of you who joined our kick-off webinar yesterday. One of the topics we covered in the webinar…
Thanks to the 600+ who registered for yesterday's webinar on the launch of BIA/Kelsey's Social Local Media advisory service. And even bigger props for the nearly 50 questions and comments that poured in. Our pledge to you: We will address them…
Today I had the chance to talk to Karl Weigl, managing partner of market research firm BRS Group. The firm generates consumer behavior metrics across a wide range of industries like tech & financial. This includes all-important consumer usage patterns -- an…
Following a discussion of its 2010 full-year results, Dex One’s leadership team outlined a new strategy today that it says will restore the company to positive revenue growth by the second half of 2012, with print stabilizing to single-digit declines.
One of the key elements will be the Dex Guaranteed Actions, a performance-based model tested beginning last year in Phoenix and recently launched in Seattle and Minneapolis, with a gradual rollout in other markets. The program essentially guarantees advertisers a predetermined number of business leads.
Dex leaders say the program succeeded in changing the sales conversation from price to performance, and is seen as a key element in the company’s efforts to stability print revenue declines from their current high double digits to mid-single digits within two years.
CEO Alfred Mockett and his team outlined a number of key objectives and supporting initiatives, among them:
* The company projects it will move from 10 percent digital to 30 percent digital revenues by 2012.
* DexOne is planning to convert its 2.2 million free business listings into paid. Mockett describes free listings as an “historical anachronism.” Converting to paid will generate revenues and also direct more leads to paid advertisers, Mockett said.
* The company is investing in its sales force, arming it with iPads and launching the Dex One Sales Academy to improve both initial and ongoing sales training.
Yellow Pages Group New Zealand has agreed to surrender Internet domain names associated with one of its competitors, which sued YPG for trademark infringement. The suit was brought by the Localist, a local online directory competitor owned by the New…
We're discussing it on the Social Local Webinar today and Will Scott sent me this presentation on the subject Likes to Leads - Actionable Social Media Analytics View more presentations from Search Influence
BIA/Kelsey's newest advisory service - Social Local Media - launched yesterday, and on today's webinar, Neal Polachek, Andrew Shotland and I will connect with you to learn about your challenges, successes and needs in this vast and evolving ecosystem. Among the questions…
The Dealmap reports that after nine months, it is off to a healthy start as a source and distributor of local and daily deals. It reports 11 million daily API queries and 1.4 million users -- including the users of…
Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.). Now, it is set on building a mobile strategy. The…
Just a few months after it relaunched its mobile app around the idea of local discovery (an overall mobile trend), Where yesterday launched another set of discovery features for iPhone and Android. Central to the new app is Perfect Places, a discovery…
This morning I received a note from Adaffix CEO Claudia Poepperl about a deal the company formed with Orange Austria to integrate directly into the carrier's network infrastructure. As anyone in the mobile game knows, carrier deals (especially pre-iPhone) are like gold.…
The program for ILM East March 21-23 in Boston is nearing completion with the addition of a great new keynote: Constant Contact CEO Gail Goodman. Goodman joins a roster of nearly 50 featured speakers, including opening keynoter David Weinberger, a…
ShopSavvy, a mobile barcode scanning app we've written about many times, has integrated Groupon deals as part of a new partnership announced today. Its 10 million users will be able to access Groupon daily deals through the "deals" tab of its…
SuperMedia announced 2010 financial results today. We will listen to the earnings call later and report more detail here and in a brief to our clients. The quick take is that on an adjusted based, 2010 SuperMedia revenues dropped 20.3…
The San Francisco Board of Supervisors president, bent on banning the unsolicited delivery of phone books, has introduced an opt-in ordinance, as promised. The measured has gotten at least one endorsement with a 4-0 vote in support from the San…
My SearchEngineLand post on 9 Ways To Start a New Local Business Using Facebook, Twitter, Groupon & Google lays out how a new local business could effectively launch with a minimal marketing budget. From the post: A group-buying promotion can…
As I mentioned in my coverage of the C3 conference, social media and customer service seem to be made for each other. But the speed of interaction seems to be both a blessing and a curse. Case in point, during the conference I tweeted the following about how Best Buy and GiffGaff were considered to be models of how brands interact with customers via Twitter:
Within seconds a rep from Best Buy tweeted this response:
